Brand Story is a podcast about marketing. The host of the show is Steve Gilman. He's the President of Gravity Group, a small but mighty independent marketing agency. AdWeek named Gravity Group "one of the best small marketing agencies in America."
In every episode of Brand Story, Steve invites a guest for a chat. Together, they discuss the finer points of branding and marketing strategy. Freelancer Karen Nicholas talks about effective communication and the power of messaging. Vann Graves is the executive director of VCU Brandcenter. He has tips on how to balance creativity and the customer's needs. Rich Cardona uses podcasting to add value to a brand. Other guests discuss the value of content creation and social media. They advise listeners on storytelling as a brand strategy. They explore brand partnerships.
Steve's guests sometimes address other relevant topics on the Brand Story podcast. Jahmaal Marshall practices self-awareness to lead well and prevent burnout. Tara Horstmeyer touts LinkedIn as an untapped resource for making connections. Laura Hutfless believes in purpose-driven branding. Mita Mallick explains the importance of representation. Steve also talks to authors, entrepreneurs, and business leaders. The wisdom they impart has worth for the marketing professional.
Every few episodes is a "Brand Story Breakroom." Gravity Group's vice president, Lindsey Laughlin, joins Steve as cohost. Each has a topic that they want to chat about. Sometimes the topic is a brand and what works about its marketing strategy. Other times, Steve and Lindsey discuss marketing principles, such as consistency in branding. They also have thoughts on why some campaigns failed while others succeeded.
Marketers are people who want to make connections. They want to connect a product with its intended audience. They want to connect a brand with a message. Steve knows this. Brand Story is yet another effort at making connections. He links experts and those who might benefit from their experience. Marketers might find inestimable value in this podcast. New episodes drop several times per month.
Episodes